Pulling Down the Moon

Beth Heller

Our Team

Beth Heller

MS, Reg. Yoga Teacher

Beth is the Co-Founder and Co-Director of Pulling Down the Moon, Inc., Integrative Care for Fertility (ICF ™). Beth earned her Master’s Degree in Human Nutrition and Dietetics in 1999 and prior to founding PDtM, she spent four years working as a Nutrition Researcher for the Women’s Walking Program, a large National Institutes of Health-funded study that examined the impact of walking exercise on the physical, mental and spiritual well-being of menopausal women. As she witnessed women become stronger, less anxious and less depressed as a result of adding walking to their lives Beth had her first introduction to the powerful connection between mind and body.


Beth came to yoga in 1998 when she realized that a stressed out graduate student like herself was likely to have difficulty starting a family. After stumbling into a yoga class and loving it, Beth began a regular practice. Soon thereafter, her periods, which had been absent for four years, returned without change to her diet, body composition or exercise levels. Beth decided there was something unique about yoga that had helped to restore her reproductive function. In confirmation of this hunch, several months after her menses returned, Beth became pregnant. Unfortunately the pregnancy ended in miscarriage and it was back to the drawing board.


Still confident that yoga was a key element of reproductive health, Beth began trying to conceive again. As she struggled with this challenge, her interest in yoga and fertility grew and led her into deeper practices of breathing, meditation and the work of bringing yoga practice “off the mat” into daily living. She entered teacher training at Moksha Yoga Center in Chicago where she researched and wrote her thesis in 2001 on yoga practices to restore fertility. She also began work with an ayurvedic physician who suggested changes to her diet and life habits. Eighteen months after her first miscarriage Beth conceived again, had a wonderful, healthy pregnancy that ended with a sad surprise, the stillbirth of a daughter at 38 weeks due to unknown causes.


It was in that moment of loss that Beth learned the real value of the yoga she had been studying. In addition to calming and balancing her physical body, the practices of asana, breathing and meditation had provided her with an inner stability, or peace, that she had not recognized until that moment. This peace allowed Beth to grieve the loss of her daughter fully, keep an open heart and have hope for the future even in the darkest hours. Shortly after the loss of her daughter she founded Pulling Down the Moon with fellow yogi Tami Quinn.


Simultaneous to the “birth” of PDtM, Beth returned to the work of getting pregnant. This time she went directly into medical fertility treatment. After five rounds of clomid and another miscarriage she conceived the pregnancy that ended with the healthy birth of her son Jackson. At the age of 37, two years after Jack’s birth, Beth added acupuncture and herbs to her yoga regimen and conceived again after only one month of “trying.” With the birth of her second son, Calvin, her family is now complete.


Throughout every aspect of the journey, the teachings of yoga and the wisdom of traditional healing therapies were her guide and solace. Beth’s goal in founding Pulling Down the Moon was to teach the tools that allowed her to learn and grow through one of the most challenging times in her life. Beth is a member of the International Association of Yoga Therapists and the American Society for Reproductive Medicine. She teaches yoga in classes and in one-on-one instruction throughout the Chicago-land area and is a creator, co-director and teacher for Pulling Down the Moon, Yoga for Fertility.

A Path to Pregnancy: 14 Day Fertility Prep

​​​​​​​Join Meredith Nathan (LMT), creator of The Fertility Enhancing Massage (FEM) Protocol and AMTA's 2018 Pioneer of the Year and Beth Heller (MS), co-founder of Pulling Down the Moon, registered yoga teacher and nutrition researcher, as they take a deep dive into their groundbreaking, at-home program, A Path to Pregnancy: 14 Day Fertility Prep. Whether you are new to a fertility journey or feel like you're at the end of your rope, you can build your fertility IQ, learn fertility-boosting massage, yoga, and detoxification techniques, and gain guidance towards an ideal fertility diet in this insightful webinar.


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Published Author

Beth Heller is a respected thought-leader within the holistic health and fertility industries. Beth and Tami have published their insights in 2 unique books listed below:

The healing powers of traditional yoga, Oriental medicine, nutrition, and other mind/body techniques are accessible with this do-it-yourself manual for women who are struggling with infertility or just looking to improve their odds of conception. With more than 30 pages of new information, this updated edition also includes a study guide.


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Three-part program of yoga, hypoallergenic and anti-inflammatory nutrition, and stress-reduction techniques cleanse the body, mind, and spirit in preparation for pregnancy. This program draws from traditional Chinese medicine and Ayurveda and has been designed for women who are trying naturally or with assisted-reproduction plans. Plan includes a DVD of yoga exercises.


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Featured In

Beth and her insights have been featured in major publications including:

Chicago-based fertility support company Pulling Down the Moon overcame a 2010 office flood by swiftly relocating, supported by a well-prepared operations manual and insurance coverage. Despite subsequent challenges, including another flood, the company's strategic location near a fertility clinic and a focus on its mission have contributed to its resilience.


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In one of the largest controlled studies to date, the Fertility Centers of Illinois and Pulling Down the Moon analyzed the impact of yoga on anxiety in fertility patients. The study found after a six-week yoga program, there was a 20 percent reduction in anxiety and stress in the yoga group.


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Yoga for fertility classes, like those offered at the New York University Fertility Center, are becoming increasingly popular as holistic support for women undergoing fertility treatments, providing stress reduction and emotional support. While no study has definitively proven a direct link between yoga and increased pregnancy rates, participants attest to the value of these classes. Organizations like Pulling Down the Moon, with holistic fertility centers in Chicagoland area, have also played a crucial role in creating supportive communities for women experiencing infertility challenges through yoga and other integrative care programs.


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Women seeking natural fertility treatments, including yoga, are finding success, with about 75% becoming pregnant within six months after participating in Pulling Down the Moon's Yoga for Fertility program. The practice's focus on relaxation, meditation, and stress reduction aligns with increasing support from doctors and fertility patients who recognize the potential benefits of stress-reducing techniques and holistic approaches to fertility.


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On a stormy winter night at SoFunToDo in Wilmette, participants gathered for the Yoga for Fertility program, sharing stories of diverse fertility challenges. Born from the personal experiences of the instructors, the program integrates yoga to address both physiological and emotional aspects, gaining support from the medical community.


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Tami and Beth share holistic fertility tips on WGN news.


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Beth's Featured Articles

Using TCM to Improve Your Fertility
By Beth Heller 14 Mar, 2023
Written By: Beth Heller Co-Founder of Pulling Down the Moon, MS, Reg. Yoga Teacher
By Beth Heller 28 Oct, 2022
Written By: Tamara Quinn Co-Founder of Pulling Down the Moon, Reg. Yoga Teacher, Yoga Swami
By Beth Heller 25 Oct, 2022
Abdominal Adhesions Are More Common than You'd Think...and Massage Can Help!
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